Privacy Policy


American Loco (“AL,” “us,” “our,” or “we”) has prepared this Privacy Statement to ensure that the viewers of American Loco’s website (americanloco.com) (the “Website”) and subscribers to AL's newsletter or other online services and products (collectively, the “Online Services”) are aware of AL's practices concerning information collected from users of the Website and subscribers and purchasers of Online Services (“Users”).

All information transmitted, submitted to, or acquired from, the Website shall be deemed to be the property of AL and AL shall have the right to use such information for the purposes described herein to the extent that such use is consistent with applicable law.

Terms and Conditions of Use

This Privacy Policy is governed by the Terms of Service of the Website (“Terms of Service”). Please read the Terms of Service prior to using the Website or using, registering for, or purchasing a subscription to the Online Services. By using the Website, or using, registering for, or purchasing any Online Services, User agrees to be bound by the Terms of Service and this Privacy Policy.

Information Collected

When a User uses, registers for or subscribes for any Online Services, or interacts with the Website in other ways, such as by submitting questions or comments, or requesting information or materials, such User acknowledges and authorizes AL to collect the following information:

- User’s domain name, IP address, and computer and web browser type;
- Any information provided to AL by User through the submission of any forms, surveys and any other information received from User, including, but not limited to, email addresses regardless of whether provided by Users or otherwise acquired by AL as a result of correspondence with Users, personally identifiable information, and financial and demographic information relative to Users; and
- Any information relative to User’s utilization of the Website including information relative to what web pages Users visit or access.

To accomplish the foregoing or for any other reason deemed permissible under applicable law, AL may utilize “cookies” on the Website. Cookies are pieces of information that a website transfers to a user’s hard drive for record-keeping purposes. The use of cookies is an industry standard and frequently used by many websites. AL may utilize cookies to recognize Users when they return to the Website. Through AL use of cookies, AL can customize and improve the use of the Website for Users.

Use of Information

All information collected may be utilized to enhance a User’s personal experience at the Website by enabling AL to present content believed to be tailored to each User’s individual interest profile. Contact information collected from Users may be utilized to send each such User information and promotional material from AL or its affiliates, partners or other third parties who have contracted with AL. Information collected from Users may also be utilized by AL to improve the Website or for the purpose of (i) conducting statistical analysis, (ii) developing, improving or analyzing marketing and promotional materials, (iii) providing editorial information or feedback to AL's affiliates, partners or advertisers, (iv) targeted telemarketing campaigns conducted by AL, or its affiliates, partners or advertisers, (v) communicating with Users via any electronic or other means deemed reasonable by AL relative to updates to, among other things, the Website, this Privacy Policy and a User’s subscription agreement, if any, as well as products or services, events, promotions, and the status of User’s online orders and other Online Services. Users of the Website acknowledge and authorize AL to contact each User in accordance with the foregoing by telephone notwithstanding the fact that such User may have opted into the Federal Trade Commission’s National Do Not Call or other similar registry.

Third Party Disclosure

To the extent any User information is provided or collected by AL in accordance with this Privacy Policy, AL reserves the right to share, lease, license, sell, or otherwise disclose any information relative to any User collected by AL to third parties with or without being compensated for such disclosure. AL will utilize its best efforts to disclose a User’s information only to those third parties that AL deems, in its sole discretion, to be reputable. Notwithstanding the foregoing, by utilizing the Website and/or Online Services, User hereby releases AL from any claims, damages, losses and liabilities resulting from or arising out of AL's disclosure of any such User’s information to any third party.

Notwithstanding anything to the contrary herein, AL reserves the right to release and disclose any and all information relative to any User to law enforcement or other governmental officials as AL, in its sole and absolute discretion, deems necessary to comply with any applicable law or at the request any governmental entity or agency.

Access and Modification of Information

To the extent required by applicable law, User may request that AL inform User about the personal information maintained by us with respect to User, and where appropriate, request that AL update, correct and/or suppress personal information about User that we maintain. AL will make all required updates and changes within the time specified by applicable law, and where permitted, may charge an appropriate fee to cover the costs of responding to such request. Please remember, if User makes such a request, AL may not be able to provide User with the same quality and/or variety of Online Services to which User is accustomed. User is permitted to remove User’s personal contact information from AL's marketing list by utilizing the “Unsubscribe” link located at the bottom of every email sent to Users by AL. To protect User’s confidentiality, AL will only respond to email address provided to AL in User’s request.

Information From Minors

No information collected from children is knowingly used for any purpose whatsoever, either inside or outside the Website.

Anti-Spam Policy

AL seeks to ensure that it and third parties with whom it provides information relative to Users comply with all applicable law relative to contact with Users. In this regard, AL will only contact 

Users for the following purposes:
- To acknowledge AL's receipt of a User’s subscription application, online order or similar transaction, or to request additional information or action from User relative to any such transaction;
- In response to a User inquiry regarding the status of any transaction;
- Periodic contact expressing our appreciation for User’s business or patronage; and
- Communicating with User for those reasons described in Section 2 of this Privacy Policy;

In addition, AL has instituted the following protocols relative to electronic mail correspondence in order to facilitate AL' compliance with applicable law such as the Can-Spam Act, including among other things:

All emails sent to Users by AL will conspicuously identify AL as the sender;
The Subject of emails will accurately describe the subject matter of the contents thereof, including clearly and conspicuously stating that the e-mail message is an advertisement if applicable;
Email message will contain an “Unsubscribe” link located at the bottom thereof, which will allow the User to opt out of getting email from AL in the future; and
A current physical mailing address will be contained in all email communications, where the User can send suggestions, complaints or other correspondence.

Information Security

AL implements security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of User’s information. AL restricts access to personal information to AL's business partners who may need such information in order to operate, develop or improve Online Services. Persons receiving such information are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Amendment

We reserve the right to amend our Privacy Policy at our sole discretion and at any time. You should review the Privacy Policy periodically to check for amendments. We will post notice of modifications and additions to these terms on this page. Changes will not apply retroactively and will become effective immediately after they are posted. However, changes addressing new functions for an Online Service or changes made for legal reasons will be effective immediately.